Sometimes business people make things more difficult than they have to be.Take online marketing for instance. Marketing is pretty easy when you get right down to it: find the psychological value inherent in what you offer and present it in a memorable way that distinguishes you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who understand our work, or who have read our blog sites, know that we recommend video as the very best strategy to attain your marketing objectives.Delivering an unforgettable, differentiated message highlighting the psychological value of your brand name. Follow the trends, and you understand Video is spreading throughout the Web like wildfire.The problem is much of it is boring, boring, and pre-packaged.
Excellent Video Starts with Words
The very best place to begin is at the start, and everything begins with WORDS. We do not reside in the Golden Age of Expression. The communication age generated by the Internet and its social networks fad has developed a Tower of Babble. The eloquence, clarity and emotional effect of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been replaced by immediate messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or appropriate.
If you cannot articulate your message in some significant manner then you're in problem from the 'get-go.' You may believe this is old-fashioned, however words DO have meaning. The blurring and confusion of what makes marketing and sales various has actually led to a generation of company owner and executives who can not produce or provide a carefully crafted declaration of who they are, what they do, and why clients must care.
You're Taking a look at the Incorrect Info
There are unlimited short articles, stacks of analytical analysis, and numerous essays and white documents on how service need to utilize the Web to its advantage. Most of company writing focuses on high profile significant corporations as the source of know-how and savvy business technique. The problem is most of these big businesses are terribly run and creatively and intellectually bankrupt. Many are operating on previous successes from a bygone age and consumer inertia. In the end, industry is about power and cash, not competence and development. Exist exceptions, of course, but the bottom-line here is that you need to look more carefully at what really works and why that is unless you have endless stacks of money available to bury your competitors and flood the airwaves with limitless recurring drivel that leaks into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an amazing, innovative video technique that integrates the power of sight and noise to deliver a meaningful, remarkable message based upon the power of words.
The method has its origins with movement designers who took popular motion picture monologues and animated the words of the script to supply visual emphasis. It's a simple concept, however tricky to carry out, when done well, it's an effective technique for delivering a marketing message. It's a strategy that will access both the verbal and visual memory centers of your audience's brains and create the brand name recognition that is the objective of every marketing initiative.
Why Kinetic Typography Works
Kinetic Typography permeates the consciousness due to the fact that the dynamically presented spoken and composed words serve as mnemonic devices reinforcing each other. The visuals alone will not offset any deficit in the script. Your words create a language structure that defines your brand name; it creates the context within which you can interact with your audience, and it allows you to take ownership of those words therefore limiting your competitors' ability to feed off your marketing efforts. In other words, words have meaning, words can move you, move you to action, and isn't really that what marketing is all about?